We research, develop, create and launch the products, services & experiences that turn families into fans of your business.
SERVICES

INSIGHT

Qualitative and Quantitative Research designed specifically for the family market. We take you into the world of your audience; connecting their truths to your market realities.

STRATEGY

Clear and concise solutions to the knottiest challenges of the family market. We shape the strategies that connect with consumers to move your business forward.

CREATIVE

Creative in every medium - always underpinned by robust insight and thoughtful strategy. We build the creative
solutions children and parents simply love.
OUR APPROACH
Curious, pragmatic and always through the lens of the parent and their child.
WHY?
A lot like children, curiosity is our motivation. We always start by asking 'why' to ensure every solution is built on a deep understanding of your audience.
SOLUTION
Insight-led and audience first. While others start with an idea, we start with the audience so that we can build solutions that matter.
DELIVERY
Our foundations are professional integrity and rigor. We deliver our promises and when we can we tie them up in a bow too. We think service really matters.
KI PRODUCTS
We've made some of our most popular offers into bespoke products. If your project, brand, product or services could benefit from a little KI love - but you don't want to comission a huge project just yet - maybe one of these is just right for you. Get in touch if you think we can help.
FANDOM SERVICES
We understand exactly what makes fans tick. We've partnered with the world's biggest entertainment franchises, sports clubs, and consumer product businesses to deliver on Fandom.

And now we'd love to help you too.
Learn more
KIx
KIx combines 25 years of world-class expertise in creating unforgettable family experiences.

KI's groundbreaking methodologies, including The Fandom Model, provide clients with unparalleled insight, strategy and creative solutions for the Experience Economy.
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ANNUAL TRENDS REPORT
This report looks at evolving changes in the family sector and key shifts in how families connect, celebrate, and find joy.

Download our latest report or get in touch for a version tailored to your needs.
Learn more
4FT THINKING™ 
WORKSHOP
Combining deep family research with strategic clarity, we connect you to your audience's truths to drive your business forward
BRAND DNA
We use a unique set of tools crafted over the last 20 years to help define what your brand needs to say and how it needs to say it. Get in touch to find out more.
PARENTSIGHT™ 
WORKSHOP
This workshop, tailored to your needs, tells you all you need to know about how paretns behave in the ocmmercial world of the family. Contact us here. hello@kidsindustries.com
TASTER OF OUR WORK

CASE STUDY | CREATIVE & STRATEGY

FANDOM STUDY

Star Wars
What opportunities are there to engage fans with the brand and merchandise in an increasingly competitive space?
View case study

CASE STUDY | CREATIVE & STRATEGY

FUTURE HAPPY MEAL

McDonald's
How do you define the global positioning
of Happy Meal for the next five years
and beyond?
View case study

CASE STUDY | CREATIVE & STRATEGY

ADVERTISING CAMPAIGN

The Pokémon Company
How do you reintroduce the
Pokémon Trading Card Game to
a broader audience?
View case study