WE ARE EXPERTS
Gary Pope
Co-founder & CEO
Jennifer Blows
Co-founder & COO
Jelena Stosic
Strategy Director
Raj Pathmanathan
Creative Director
and 20+ more passionate
creative experts

Hemanshi
Maya
Tilly
Ethan
Marina
Amy M
Louise
Frankie
Tom
Josh
Russ
Gary Pope
Jennifer Blows
Jelena Stosic
Raj Pathmanathan
Hemanshi
Maya
Tilly
Ethan
Marina
Amy M
Louise
Frankie
Tom
Josh
Russ
Gary Pope
Jennifer Blows
Jelena Stosic
Raj Pathmanathan
Twenty-five years studying, defining and creating just one audience: The family. Our focus and expertise means you get deeper knowledge, faster answers, and none of the generalist guesswork.
Partnering with KI gives you the very best global family market expertise that's been compounding since 2002.
ACHIEVEMENTS

CASE STUDY | CREATIVE & STRATEGY

FANDOM STUDY

Star Wars
What opportunities are there to engage fans with the brand and merchandise in an increasingly competitive space?
View case study

CASE STUDY | CREATIVE & STRATEGY

FUTURE HAPPY MEAL

McDonald's
How do you define the global positioning
of Happy Meal for the next five years
and beyond?
View case study

CASE STUDY | CREATIVE & STRATEGY

ADVERTISING CAMPAIGN

The Pokémon Company
How do you reintroduce the
Pokémon Trading Card Game to
a broader audience?
View case study