We conceive, develop and launch new products, services and experiences that make families fans of your business.
Fandom is the emotional exchange between the audience and the brand. From the transient fandoms of a very young child, to full-on-commitment of the kidult, no consumer is more complex or more valuable than a fan.
We developed the KI Fandom Model, alongside 30,000 fans of all ages when we realised that the script needed changing.
Your audience aren't consumers anymore; they are participants and they need a new kind of dialogue.We can help you start, nurture and maintain this dialogue in the way that's just yours.
OUR FANDOM SERVICES
We've built three specific fandom products all built on the Fandom Model™ platform. There's one for everyone...
FANDOM FOUNDATIONS
An immersive introduction to the KI Fandom Model and how to use it. At the end of a half day your team will be equipped to start refining and defining their fandom strategies.
This is quick, light and inspiring.
FANDOM SPRINT
A workshop, or series of workshops, tailored to your specific needs. We bring the bespoke insights as a platform for fandom strategy and at the end of the engagement you have a clear fandom roadmap.
This is fast, focused and very applicable.
FANDOM DEEPDIVE
The in depth, bespoke Fandom Strategy solution that uses our own proprietary data blended with primary data to map out exactly how, when and why Fandom can be achieved.
Parents are the gatekeepers and the purchasers. We decode the tension between what children want and parental decision making by mapping the psychological and practical triggers that drive their purchase behaviours.
4ft Thinking™
Our way of seeing the world through the eyes of a child. This powerful blend of developmental knowledge, cultural understanding, and input from our Junior Board of Directors enables us to develop propositions that align with how children actually think and behave.
KI Fandom Model™
Our proprietary model, designed with input from 30,000 families, maps the emotional, behavioural, and commercial dimensions of Fandom. We define what turns interest into life-time loyalty and hope to act upon it.
FANDOM MATTERS IN EVERY CATEGORY AND IN EVERY INDUSTRY.
ENTERTAINMENT
The place where fandom got started. It's never been easier to get your content out there but it's never been harder to find and keep an audience. And that's where knowing how fandom works comes in.
GAMING
There are perhaps no more ardent fans than gamers - console, board or table-top. Building a fandom in gaming opens the door to developing a lasting franchise.
LIFESTYLE
Families and. lifestyle brands make perfect partners. But the ones that really succeed are those that develop their own fanbase.
PRESCHOOL
Fandom for this magical audience is about making fans of both the parent and the child. Really easy to write. Really hard to do. But we're really good at it.
SPORTS
For many, the epitome of fandom is the sports fan.But things have changed and so the playbook needs to too.
FMCG
Fandom transforms a FMCG product from a commodity into a meaningful part of your audience's lives.
Take a closer look at the KI Fandom Model and how it can support your brand strategy and activationhello@kidsindustries.com
