Following several bursts of fandom studies, and speaking to over 30,000 people, we created what we call our KI Fandom Model, specifically designed to analyse the factors that influence and drive fandom in children and young people.

To find out how this tool can help you decode the audience of your brand and define your future strategies, you can register to get a copy of our Fandom Booklet using the form below.

Or if you want us to talk you through how to harness the power of your fans, check out one of our fandom services.