The KI Fandom Model™ creates fans for brands. Simple.

We first designed the tool by speaking to 28,000 people around the world. But Fandoms shift and we have to shift with them, so every year since we’ve spoken to more and more children, young people and families to continually refine and refresh the model.

To find out how The KI Fandom Model™ tool can help you decode and define your future fan strategies, you can download a copy of our Fandom Booklet or even better check out our fandom services and get in touch.