Our methodologies are fully tailored to the realities of family life, providing deep insights and useful truths about childhood, parenthood and all the moments in between.
Because we know more at the start we always go further. Using all our knowledge and applying it to design exactly the right method we draw out the kind of deep, honest insight that changes your relationship with your audience. And whether qual or quant it's always families first.
METHODOLOGIES & TECHNIQUES
Play Dates
Web Surveys
Big Data Analysis
Speedy Prototyping
Ethnography
Photo Diaries
Self & Parent- Child Moderation
School Sessions
Online Communities
Diaries & Collages
Consumer Immersion
Online Qualitative Sessions
ANALYSIS
It’s the “So what?” that matters.
The uniqueness of our data collection is built on 25 years of working directly with families and children around the world. But it is through our analysis that this experience really shines.
At KI we’re all family market experts; we’re strategic, and we take the responsibility of accelerating your understanding very seriously. Using a range of proprietary frameworks- 4ft Thinking™, the KI Fandom Model™, The Experience Engineering Framework and more- we unpack your data from every angle and interrogate it through every relevant lens. And we do that so you can be confident in your decisions and the advice you present to your stakeholders.
REPORTING
Getting the medium for your message just right.
Our reports are always made to measure and always explore the narrative of “What now?”. We deliver validated, concise, no-nonsense direction, making your project’s “so what?” all it can be.
We write well and tell a very good story. Our in-house creative team will prepare your report in whatever form is right - a beautiful document or presentation, dashboards, immersion days, workshops - whatever is going to ensure you move your organisation forward. They’ll know what to do and why they should do it, and our deliveries always look and sound fantastic.
OUR JUNIOR BOARD
Our specialism in the family market is helped exponentially by our very own Junior Board. We call on 12 very insightful children from 4-14 years old, who help us to stay up to date on the lifestyle, trends and interests of our youth today. They are our instant access to the very pulse of youth culture, and help us – and our clients – to remain relevant in a consistently evolving market.
Creative executions in every medium, and always underpinned by robust insight and thoughtful strategy. With a focus on the consumer, to build something they will love.
Clear and concise solutions to the challenges of the family market. Helping you shape a strategy that connects you to your consumer, and moves your business forward.
