Blue Zoo is a BAFTA award winning London animation production company. One of their key titiles in Numberblocks, a show which sees animated blocks of numbers come together to teach four basic operations of arithmetic to young children using songs, games and puzzles.
Blue Zoo approached us to address their issue of low awareness of Numberblocks in the US. The objective was to increase awareness and viewership of Numberblocks amongst teachers and parents in the UK, in particular on Youtube.
We managed the campaign from end to end.
After immersing in the Numberblocks brand and identifying our two target audiences of parents of 3-5s and teachers of that age group, we developed a solid positioning strategy which emphasised the strengths of the show and aligned with the needs of our audiences.
This was was followed by a creative strategy and media planning. We developed two approaches for reaching our audiences: for teachers we used a combination of of teacher networks and Youtube, and to target parent we selected a combination of BVOD and Youtube.
We achieved a deduplicated reach figure of 4.4m.
Views and subscriber numbers for number blocks in the US were significantly higher during our campaign than the equivalent period in 2022, suggesting our campaign contributed positively towards our objectives of increasing awareness.
Views saw a 25% increase for September and October and subscriptions a 108% increase relative to the same period in 2022.
