Moonbug, a global leader in children’s entertainment, engaged us to manage and grow the social media presence for two of their key brands, Morphle and Little Angel.
Our task was to develop and execute impactful social strategies, manage day-to-day social activities and execute targeted campaigns. This included a toy launch for Morphle that would resonate with US parents.
A key focus was to grow their presence on Instagram and TikTok, specifically targeting and engaging US parents.
We developed tailored social media strategies for both brands, focusing on content that resonates with parents. This included establishing content themes to highlight each show's core values and maximising reach across multiple social channels to ensure engagement with the target audience.
We launched a series of paid social campaigns targeting US parents, promoting key content and boosting engagement for both Morphle and Little Angel.
Managing both Instagram and TikTok accounts involved interacting with fans, parents, and brand partners to develop a social community for each brand.
For Morphle, we ran a tactical campaign around the launch of their new toy line, which involved partnering and collaborating with family and parenting influencers and developing stand alone content such as unboxing and demos, for brand channels achieving over 1.5M impressions!
.png)
