Dino Ranch follows the adventures of the Cassidy family as it tackles life in a fantastical 'pre-westoric' setting where dinosaurs still roam. As the young ranchers learn the ropes, they discover the thrill of ranch life whilst navigating the great outdoors through unpredictable changes.
Boat Rocker wanted to build maximum brand awareness and engagement for it's new preschool show Dino Ranch, as well as launch its social channels and support retail partners.
We implemented the social strategy and set up Facebook, Instagram and TikTok channels. We ran all of Dino Ranch's channels and created engaging content.
KI previously conducted research in the US and UK for Dino Ranch, so we already had a deep understanding of characters, settings, narratives and episodes that resonated most with parents. This combined with our ParentsightTM tool enabled us to create a comprehensive strategy which covered tone of voice, platforms, content, influencer marketing, as well as off-feed advertising and paid social strategies. We built on this over time to meet new business goals as well as work for multiple target territories including, UK, US, Spain, France Germany and LATAM.
We created channel content that truly resonated with the target audience including a DIY craft video series including characters and themes from the show, and combined this with seasonal events to ensure maximum reach and exposure. We also created an AR Filter for Instagram and Giphy Stickers and GIFs to support the launch of new Dino Ranch products, conducted a lifestyle photoshoot with children to be used across social as well as off-feed advertising.
We created a paid social strategy to boose different posts in different territories with objectives such as increasing broadcast views, driving brand awareness, growth, engagement, and supporting retail website visits. We supported retail partners for Dino ranch through off-feed advertising campaigns. Our off-feed advertising and paid social generated over 100K clicks per quarter.
We set up the influencer marketing strategy for Dino Ranch for multiple territories (UK, US, France and Germany) and wrote influencer briefs for both paid influencer campaigns, event launches, as well as gifted opportunities.
