FMCG and electronics giant Belkin were looking for a 360 campaign to support the sales of their mini on-ear wireless headphones and nano wireless earbuds for kids, during Black Friday and the Christmas period.
KI needed to delvier a campaign that would promote kid-specific products to families across EMEA markets via specific retail partners, by leveraging the price point and the brand's advocacy.
We built a five stage approach based on some key objectives - to increase brand awareness, drive consideration, build desire and generate sales.
We undertook strategy development to pinpoint how to engage heads an hearts and produced a big creative idea to cut through the clutter. We provided media recommendations and media planning and management across a number of key channels and territories. We also executed a range of creative assets and localised these for multiple territories.
Views and purchase of Belkin products continued to rise during the month of December, whilst similar brands slowed, demonstrating the effectiveness of the campaign in driving consumers through to Belkin headphone product pages.
Our interrogation of the campaign performance across all five countries meant we were able to provide a number of key learnings as well as individual platform insights plus recommendations for future campaigns.
Key art, campaign messaging, activation assets including 30 and 15 second videos, stories, display ads and PPC ads.
