Hamleys is one old the oldest toy shops in the world, with an impressive history set over 200 years.
Hamleys approached KI about creating a Christmas campaign to drive footfall in store and capture the warmth and magic of this historic London landmark. The campaign needed to highlight the Regent Street flagship store but also link to several other key store locations in the UK.
From inception to delivery KI worked at a fast pace and was flexible to Hamleys' needs and requests. We identified the audience’s attitudes and analysed trends for Christmas, in particular how covid had effected parents spending habits and experiential desires.
