Aniballers, a newly formed start up company approached KI and asked how we could help them develop and launch a unique football training adventure app for kids aged 3-6 and stay within budget.
KI collaborated with Aniballers in a series of workshops to define the narrative, and strategy for the app. KI then gathered insights to create the digital and design principles, outlining a user's full journey from the initial subscription model.
An essential factor contributing to the project's success was KI’s knowledge in understanding the dynamics between children and parents, and how they could enjoy a shared learning experience whilst gaining a sense of achievement together.
Our design team brought the Aniballers world alive through animation creating an immersive experience that felt like you were really interacting with the Aniballers in their world.
We achieved this through detailed UX and seamless design transitions between different areas of the app
Working in sprints following an intense period of R&D the Aniballers app was developed using Google MediaPipe to utilise body tracking, face mesh tracking and image marker tracking for the challenges and celebrations
This technology enabled Aniballers to become one of the first to build a training app adopting AR tracking in an outdoor quick paced, physical learning environment.
KI also developed a CMS to deliver the content via api to the Aniballers app. This enabled Aniballers to update the app’s content, add new challenges or change the parameters of the AR filters without having to release an update to the app stores.
The Aniballers app contains 50 different football training challenges designed by UEFA approved coaches. to improve children’s coordination and confidence all whilst they are having fun!
The story behind the game is the Aniball Kingdom is a fantasy football Island inhabited by highly skilled football playing animals including the main characters Claw, Blaze, Trixxie, Berg.
The island is ruled by King AJ and Queen Vee, who regularly practise with creatures called Skilzees, However one day while playing football a Hurricane came along and swept the Skilzees away.
You must travel through zones and find the missing Skillzee’s to become the ultimate aniballer
The Adventure Mode contains 5 zones, each tailored towards a specific skill set.
Parents can film their child using bespoke AR filters, such as cheetah speed trails and power ups, then save them directly to their camera roll to track progress.
Once you have successfully completed a challenge you will be rewarded with a badge, medal or finding a Skilzee. Collect them all in your trophy room and find all 50 Skilzeez.
Parents learn how to:
Teach kids football using storytelling
Have more structured and rewarding play
Get kids ready for coaching and to excel
Kids learn:
Balance, co-ordination, speed and strength
How to dribble
Skills like drag backs
How to use both feet
The foundations of football while having fun
